Color

The Panzura brand palette pays tribute to the company’s past while looking ahead to the future.

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Primary Colors

The primary colors were strategically chosen to portray a sophisticated aesthetic full of vibrance and energy. The blue and yellow function as a bridge to the old Panzura branding, while the addition of red rounds out a primary color combo that is extremely versatile. Black adds strength and confidence that when combined with the quirkiness of pink, creates a bold and balanced brand palette.




Panzura Blue

HEX #005be9

RGB 0, 91, 233

CMYK 84, 66, 0, 0

Pantone 2728 C

Panzura Pink

HEX #fd9fd4

RGB 233, 159, 212

CMYK 1, 46, 0, 0

Pantone 223 C

Panzura Gold

HEX #ffcb05

RGB 255, 203, 5

CMYK 0, 20, 100, 0

Pantone 123 C




Panzura Red

HEX #ed1c24

RGB 237, 28, 36

CMYK 1, 99, 97, 0

Pantone 485 C

Panzura Black

HEX #191919

RGB 25, 25, 25

CMYK 73, 67, 65, 79

Pantone Black C

Panzura Pale Gray

HEX #f2f2f2

RGB 242, 242,242

CMYK 4, 2, 2, 0

Pantone Cool Gray 1 C


Green Accent

The Panzura green accent color can be used with the primary colors in design materials to add visual interest. Use sparingly.




Panzura Green

HEX #008c52

RGB 0, 140, 82

CMYK 87, 21, 88, 6

Pantone 348 C