Color.
The Panzura brand palette pays tribute to the company’s past while looking ahead to the future.
Primary Colors
The primary colors were strategically chosen to portray a sophisticated aesthetic full of vibrance and energy. The blue and yellow function as a bridge to the old Panzura branding, while the addition of red rounds out a primary color combo that is extremely versatile. Black adds strength and confidence that when combined with the quirkiness of pink, creates a bold and balanced brand palette.
Panzura Blue
HEX #005be9
RGB 0, 91, 233
CMYK 84, 66, 0, 0
Pantone 2728 C
Panzura Pink
HEX #fd9fd4
RGB 233, 159, 212
CMYK 1, 46, 0, 0
Pantone 223 C
Panzura Gold
HEX #ffcb05
RGB 255, 203, 5
CMYK 0, 20, 100, 0
Pantone 123 C
Panzura Red
HEX #ed1c24
RGB 237, 28, 36
CMYK 1, 99, 97, 0
Pantone 485 C
Panzura Black
HEX #000000
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Pantone Black C
Panzura Pale Gray
HEX #f2f2f2
RGB 242, 242,242
CMYK 4, 2, 2, 0
Pantone Cool Gray 1 C
Green Accent
The Panzura green accent color can be used with the primary colors in design materials to add visual interest. Use sparingly.
Panzura Green
HEX #008c52
RGB 0, 140, 82
CMYK 87, 21, 88, 6
Pantone 348 C